Noom is a hot weight loss app that creates behavioral change for sustainable long-term weight loss.
However, one thing Noom comes up short on is the clarity of their subscription pricing. In fact, after clicking around Noom.com it’s not immediately clear what the monthly fees are or exactly how billing works.
Here’s more about how much Noom costs plus whether we think it’s really worth the money.
Noom Cost in 2022:
The cost of Noom is based on your weight loss goal which is determined during a brief free assessment and customized plan. Most users start with a 4-month subscription that costs $159. This means Noom costs an average of $39.75 per month or $477 per year.
Here is the cost of Noom in 2022 after the free trial ends plus the average cost per month for each auto-renew billing option.
- 1 month: $60 ($60.00/month = $720 per year)
- 2 months: $119 ($59.50/month = $714 per year )
- 3 months: $149 ($49.67/month = $596 per year)
- 4 months: $159 ($39.75/ month = $477 per year)
- 5 months: $164 ($32.80/month = $393.60 per year)
- 6 months: $169 ($28.17/month = $338 per year)
- 7 months: $174 ($24.86/month = $298.29 per year)
- 8 months: $179 ($22.38/month = $268.5 per year)
- 9 months: $185 ($20.56/month = $246.67 per year)
- 10 months: $189 ($18.90/month = $226.80 per year)
- 11 months: $195 ($17.73/month = $212.72 per year)
- 12 months annual billing: $199 ($16.58/month)
When your billing cycle ends you will be billed automatically at the same rate unless you cancel.
As you can see the average cost of Noom per month drops as the length of the billing cycle increases.
Noom now also offers a version of their program more focused on your mental wellness to reduce stress called, Noom Mood which also costs $159 for 4 months. Learn more and start a 14-day trial here!
The Initial Cost of a Noom Subscription Can Vary:
When I joined Noom my goal was to lose 15 pounds, so they created a 2-month plan for me to reach my goal and set a 2-month billing cycle for $99:
When I increased my weight loss goal to 20 pounds, Noom then created a longer and more expensive 3-month program for me. When I specified a 55-pound weight loss, they created a 7-month personalized course for me.
So, generally the more weight you’d like to lose, the longer and more costly the initial plan will be. However, those who join Noom for a longer period of time will pay a lower average cost per month. Makes sense!
Tip: Want to reduce the cost per month? You can change your billing settings under “Account Settings” for the next billing cycle.
*Related: How Much Does Nutrisystem Cost?
So, with all this talk about pricing, let’s ask an even more important question: is Noom really worth the money?
Is Noom Worth the Expense?
When considering whether Noom is worth the expense, consider the following value equation.
OK, so what does that equation mean?
The value of any wellness or weight loss program is relative to each individual and should ultimately be assessed worth on two criteria:
- Relative Value: What is included for your money, and is that a fair price relative to competitors?
- Return on Investment: How much are the positive benefits worth relative to the cost?
For me to determine whether Noom is worth the cost, I must consider whether losing 15 pounds is worth $159 for 4 months of Noom coaching and tools that should guide me to a healthier lifestyle.
As far as relative value, Noom is most like the WW 1-on-1 Coaching Plan. Both programs include valuable tools, resources, community, and the support of a personal coach.
However, when the initial promotional period ends, WW Coaching is significantly more expensive than Noom. In fact, if you are billed every 4 months for Noom, it costs about half the price of WW.
More important in deciding how much Noom is worth is the return on your investment. A Nature Research Research study concluded that Noom worked for 78% of participants, but does Noom fit YOUR lifestyle?
If you believe that it will, then at less than $50 per month, I think the benefits of using Noom for the goal of sustainable weight loss will be a very good investment in your health.
Can you pay for Noom monthly? Yes, you can choose to pay one month at a time but at $60 per month, it’s more expensive!
No single wellness program or diet plan is best for everyone. A diet only has value if it works for you and produces sustainable weight loss results from positive behavioral change.
That’s exactly what Noom seeks to provide at only about $40 per month. So if you believe Noom fits your lifestyle, it’s probably a good investment in your health. Personally, I spend a lot more than that on coffee every month!
Anyway, if you do join Noom, I hope you’re happy with the app! Thanks for supporting Black Alliance.